Year in Review

Top 4 restaurant digital marketing tactics of 2012

This article is part of the 2012: Year in Review series from Nation's Restaurant News, which recaps notable news from the restaurant industry over the past year.

The restaurant industry’s most effective digital and mobile campaigns in 2012 showed the power of using new media not for fan acquisition but for fan engagement.

Some were high-profile giveaways like Papa John’s online-ordering promotions that featured NFL quarterback Peyton Manning and tied in with the Super Bowl. Others succeeded by being barely noticeable to guests, like Cinnabon’s and Texas Roadhouse’s behind-the-scenes work to correct and optimiz

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