Tyler Durham Tyler Chesser
Tyler Durham (left) and Tyler Chesser (right) of Texas Roadhouse's marketing team.

Texas Roadhouse boosts social media efforts

The casual-dining chain has has increased its social media efforts and investments to amplify its traditional marketing.

Understanding new social media platforms and how they integrate with established services like Facebook are top of mind for brand marketers attending the Expion Smart Social 2013 conference this week in Raleigh, N.C.

Raleigh-based Expion is a social media software and strategy firm that consults with brands across several industries, including restaurants.

Like many restaurant brands, 390-unit casual-dining chain Texas Roadhouse has increased its social media efforts

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