Ted’s Montana Grill aims to raise $150,000 for Dine Out For No Kid Hungry this year

Ted’s Montana Grill aims to raise $150,000 for Dine Out For No Kid Hungry this year

Chief executive George McKerrow speaks with Nation’s Restaurant News about the September event

George McKerrow, chief executive and cofounder of Ted’s Montana Grill, has found that helping others also can help drive business.

As a result of its participation in Share Our Strength’s Dine Out For No Kid Hungry campaign in 2011, the Atlanta-based casual-dining chain posted a weekly sales increase of 8.4 percent compared with the same week a year earlier.

In addition, Ted’s saw a 5-percent redemption rate on bounceback coupons that were presented to particip

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish