Tim Casey

TCBY, Mrs. Fields test new menu items, prototypes

TCBY will test a fresh, non-frozen, yogurt bar and Mrs. Fields will relaunch its brand next year, Famous Brands CEO says.

The TCBY frozen yogurt chain is planning a flagship store that will test a new fresh yogurt bar, as well as a new juice line.

TCBY parent company Famous Brands International is also designing a new flagship store for sister brand Mrs. Fields Cookies that will test a new chocolate beverage bar with hot and cold drinks, and more-relaxed café seating with soft couches and chairs.

Both new prototype units are scheduled to open in March in Broomfield, Colo., at the

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