Tim Casey

TCBY, Mrs. Fields test new menu items, prototypes

TCBY will test a fresh, non-frozen, yogurt bar and Mrs. Fields will relaunch its brand next year, Famous Brands CEO says.

The TCBY frozen yogurt chain is planning a flagship store that will test a new fresh yogurt bar, as well as a new juice line.

TCBY parent company Famous Brands International is also designing a new flagship store for sister brand Mrs. Fields Cookies that will test a new chocolate beverage bar with hot and cold drinks, and more-relaxed café seating with soft couches and chairs.

Both new prototype units are scheduled to open in March in Broomfield, Colo., at the

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish