Taco Bell prototype

Taco Bell tests new look

The quick-service chain is testing upgraded prototypes after a major menu overhaul

After making significant changes to its menu this year, Taco Bell is now looking to update its restaurant design.

Three new Taco Bell prototypes of varying sizes are being tested as part of a holistic effort to make the 50-year-old brand more relevant, said Don Roberts, Taco Bell’s director of concept development.


Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.