Taco Bell Greg Creed
Taco Bell CEO Greg Creed addresses the audience at the UCLA Extension Restaurant Industry Conference in Los Angeles.

Taco Bell aims to double domestic sales

CEO Greg Creed said Taco Bell's goals include growing restaurant average unit volume.

Taco Bell intends to double its domestic sales from $7 billion to about $14 billion over the next decade with more menu innovation, the rollout of breakfast and a new snack-focused afternoon “Happier Hour.”

Taco Bell Corp. chief executive Greg Creed outlined the Irvine, Calif.-based quick-service brand’s strategy for the next 10 years as a keynote speaker at the 17th annual UCLA Extension Restaurant Industry Conference in Los Angeles on Wednesday.

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