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Survey: All-day breakfast helps McDonald’s brand perception

McDonald's perception is now highest among QSRs, according to YouGov BrandIndex

McDonald’s Corp’s introduction of all-day breakfast appears poised to pull the restaurant out of its three-year funk, at least according to the latest consumer survey from YouGov BrandIndex.

The chain’s perception among adults surged in September to its highest level since 2013 and is now the highest among all quick-service restaurants concepts, according to the survey of 22,000 adults.

The results bode well for McDonald’s and its efforts to turn sales, which have been

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