Subway tops ‘Social Currency’ ranking

Subway tops ‘Social Currency’ ranking

Subway “continuously manages to sell promoted deals without pushing the advertising theme too far,” Vivaldi Partners said in its report.

Subway has earned the No. 1 spot in Vivaldi Partners’ annual “Social Currency Impact Ranking,” which includes 60 of the largest advertisers in the world, from retailers to restaurants.

New York-based consulting firm Vivaldi Partners defines its “Social Currency” metric as a measurement of the extent to which people involve brands in their everyday social media activities, like sharing and posting messages, images and video. More than 5,000 peo

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