Study: Restaurants improve customer retention rates

Study: Restaurants improve customer retention rates

Restaurant chains across the quick-service, fast-casual, and casual- and family-dining segments are doing a better job of holding on to existing customers as they battle for market share, according to a new market research report.

According to the Restaurant Industry Tracking Survey by Santa Monica, Calif.-based research firm Dectiva, Chipotle Mexican Grill, Hardee’s and Qdoba Mexican Grill were among quick-service and fast-casual chains that significantly improved customer ret

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