Study: Mobile traffic for menu searches accelerates

Study: Mobile traffic for menu searches accelerates

Restaurants must keep websites optimized for mobile browsing as smartphone searches increase

Consumers are increasingly relying on Web-enabled phones to find their next place to eat, forcing many restaurants to keep their websites updated and optimized for mobile browsing, a new report found.

According to a study of more than 10 million page views from Constant Contact’s SinglePlatform network, mobile traffic accounted for 42 percent of all menu views for restaurants participating with SinglePlatform and its partner websites from Oct. 25 through Dec. 3. That

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