Starbucks to extend loyalty program

Starbucks to extend loyalty program

Rewards program to include Teavana stores and packaged coffee purchases

Starbucks will extend use of its loyalty card to Teavana tea shops, and customers will soon earn reward points when buying the brand’s packaged coffee in grocery stores, the company said during its annual shareholder meeting in Seattle.

The My Starbucks Rewards loyalty card accounts for about $3 billion in sales per year, and more than 30 percent of transactions are pre-paid through the card in the U.S., according to Adam Brotman, Starbucks’ chief digital officer.

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