Sprinkles' growth plans go beyond cupcakes

Sprinkles' growth plans go beyond cupcakes

The bakery is making moves to become a global premium dessert brand

Sprinkles Cupcakes, the bakery credited with spurring a modern cupcake craze, is poised for growth with new product lines designed to build the company into a global premium dessert brand.

Sprinkles, which has 12 cupcake bakeries across the country and one in Kuwait, is planning to expand into new cities and countries this year, not only with cupcake shops, but also with a new ice cream and gourmet cookie concept.

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