Spring is prime for gift card sales

Spring is prime for gift card sales

Restaurant chains tap graduations, Mother's Day and Father's Day as opportunities for gift card promotions

The winter holidays are typically the season for gift card sales, but restaurant chains are seeing a fresh opportunity in spring graduation season.

Chipotle Mexican Grill, IHOP, Applebee’s, Outback Steakhouse and others have launched promotions to attract graduation gift givers with the goal of driving some of the season’s celebrants into their doors.

Gift cards are becoming big business for many chains. At Applebee’s, for example, the system achieved $300 mill

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish