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Sonic focuses on new menu items, smaller prototype

Drive-in chain executives discuss new developments at the Bank of America Consumer and Retail Conference

Sonic Corp. is upsizing its new-product pipeline and downsizing its prototype size, company officials say.

Executives of the Oklahoma City-based drive-in operator, who recently presented at the Bank of America Consumer and Retail Conference, said the 3,500-unit, 88-percent franchised chain has been working with operators to streamline its business model.

“If you look at it historically — why Sonic has been successful — it's really been through di

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