Sonic exploring loyalty program, new ads

Sonic exploring loyalty program, new ads

The quick-service operator is looking into more ways to boost traffic and maintain profit margins

Sonic Corp. executives expect revised media buying will help it maintain its profit margins, which more than doubled its net income in the second quarter.

Executives of the Oklahoma City-based drive-in operator who spoke with analysts Monday also indicated they are developing a loyalty program to help drive traffic for the brand.

On Monday Sonic reported an increase in net income to $3.6 million, or six cents per share, in the quarter ended Feb. 28, compar

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