Smoothie King campaign targets consumers 40 and older

Smoothie King Franchises Inc. is targeting consumers 40 years and older with a new health-oriented marketing campaign tied to its 40^th anniversary.

The New Orleans-based franchisor launched its 40 Years Strong campaign and a 40 over 40 contest via social media on Tuesday. Smoothie King is asking fans to nominate people 40 and older who represent the “spirit of health, wellness and strength,” via Facebook, where it has more than 330,000 likes, and a