Ruby Tuesday to focus on casual after 'disappointing' 3Q

Ruby Tuesday to focus on casual after 'disappointing' 3Q

Brand to back away from polished-casual branding, revisit heritage

Ruby Tuesday Inc. will shift its focus back to its casual-dining roots following a disappointing third quarter.

Chief executive James J. “JJ” Buettgen said he was "disappointed" with third-quarter same-store sales, which dropped 2.8 percent at company-owned Ruby Tuesday restaurants and 1.7 percent at domestic franchise locations. He pointed to declining consumer sentiment due to the payroll tax increase, delayed processing of tax returns and bad weath

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish