Ruby Tuesday: Ads, coupons boosted 1Q sales

Ruby Tuesday: Ads, coupons boosted 1Q sales

The company reported its first positive same-store sales results in seven quarters

Ruby Tuesday Inc. saw same-store sales increases of 1.9 percent at its company-owned Ruby Tuesday restaurants during its fiscal first quarter, the first positive sales results the company has experienced during its past seven quarters.

Chief Branding Officer and Executive Vice President Daniel P. Dillon attributed the rise in sales during the quarter ended Sept. 4 to a focus on television advertising for Ruby Tuesday, as well as a 30-percent reduction in coupon discounts.

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