Melanie Dyer

Roy Rogers names Melanie Dyer marketing director

Dyer says the quick-service chain will focus on emphasizing a community-based image

The Plamondon Companies, parent of Roy Rogers Restaurants, has named Melanie Dyer the quick-service chain’s director of marketing.

Dyer, who spent the past 11 years as KFC’s national marketing manager, said she is enjoying working for a “nimble” concept like Roy Rogers, which has 20 company-owned and 29 franchised restaurants.

She said she plans to play to the concept’s strengths of quality, variety and a “customer-forward” at

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