Joe Sorge

Restaurants use Facebook Offers, ordering to boost sales

New developments help brands more effectively use the social media tool

Brands are looking into new developments in the way they can execute offers and ordering on Facebook to help boost sales and build brand awareness.

In mid-April, Facebook rolled out its Offers platform on a wider basis after announcing a beta test the previous February. Structured like an online daily deal, Offers allows restaurants and other merchants to advertise a special deal on their brand pages and push it into fans’ news feeds or with “sponsored stories”

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