Taco Bell sweets

Restaurants plan marketing moves around the election

Restaurant operators such as Taco Bell adjusted marketing strategies to coordinate with the election and avoid costly advertising expenses

David Stidham, vice president of marketing for Culver’s, knew the Nov. 6 national election would make buying time on television for the chain’s commercials prohibitively expensive this fall.

Prairie du Sac, Wis.-based Culver’s has most of its 470 restaurants in the Midwestern swing states of Wisconsin, Iowa, Minnesota and Ohio, all of which factored into the presidential candidates’ strategies to win the votes of the Electoral College, inviting record

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