Restaurants look further for international growth opportunities

Restaurants look further for international growth opportunities

Moving beyond the BRIC countries, restaurants will need to invest in marketing, menu and human capital when expanding into new territories

As more restaurant brands look for international expansion opportunities, a handful of new geographical regions outside the usual suspects of China and India are appearing on the radar.

U.S. brands are already well-established in the BRIC region — Brazil, Russia, India and China — and the next frontier has become the countries of MIST — Mexico, Indonesia, South Korea and Turkey.

The emerging block offers restaurants younger populations, increasing

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