Restaurant gift card competition ramps up

Restaurant gift card competition ramps up

Brands boost buying incentives, virtual options to drive holiday gift card sales

With the shopping season kicking into high gear this week, restaurant chains are aggressively competing for gift card sales, offering buyer incentives and increasingly inviting guests to send gifts via mobile devices.

The National Retail Federation predicts that 81.1 percent of shoppers this year will purchase at least one retail gift card of some sort, spending an average of $156.86 – the highest amount in a decade. Total spending on gift cards will reach $28.79 billio

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TAGS: Marketing
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