Charleys Grillmaster

Restaurant brands improve with franchisee input

Restaurant chains like Wing Zone and Charley's Grilled Subs are benefiting from useful ideas from franchisees.

 

Restaurants have built their brands by exporting their culinary and operations systems to franchisees, but several chains said they have moved their businesses forward by reversing that process and adopting ideas and best practices from their franchisees.

Atlanta-based Wing Zone, for example, has cut the preparation time for its signature wings from about 15 minutes down to between 3 minutes and 4 minutes, and the whole innovation started in early 2011 when

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