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Research: Operators reveal pros and cons of daily deals

A new study finds restaurant operators have mixed feeling about daily deal internet sites.

Restaurateurs who offered Internet “daily deal” discounts were evenly split about whether or not they would run such promotions again and confirmed that the offers can cannibalize sales, according to researchers from Cornell University and Rice University.

“Operators reported that about 40 percent of the deal purchasers were new customers, meaning that there was substantial cannibalization of existing customers,” said the researchers, who conducted an onl

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