BK desserts

Report: Desire for indulgence declines in QSR diners

Just as the season for pumpkin-pie shakes and gingerbread cookie ice cream is about to begin, new research indicates that interest in indulgent treats among quick-service customers is waning.

But that doesn’t mean restaurants should stop offering indulgent treats, said a report issued this week by Sandelman & Associates, a market-share research firm that specializes in the quick-service segment. Rather, restaurant chains need to understand the varying factors that moti

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.