Report: Chuck E. Cheese's mascot loses some consumer appeal

Report: Chuck E. Cheese's mascot loses some consumer appeal

The new character, which debuted in July, experienced a significant drop in awarenees, accroding to the market research firm.

Chuck E. Cheese’s updated namesake mascot gained a new look and a guitar when he made his July debut, but a new “E-Score Character” report from E-Poll Market Research found that he lost some appeal with children and their parents.

E-Poll’s proprietary E-Score Character service ranks thousands of brand characters on 37 different personality attributes by survey

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