Regional pizza chains aim to bridge digital divide

Regional pizza chains aim to bridge digital divide

Mid-size brands such as Papa Murphy's, Rosati's Pizza and Donatos Pizza defend market share by boosting online and mobile ordering.

When Ken Calwell moved from Wendy’s to Papa Murphy’s Take ‘N’ Bake Pizza in June 2011 as the pizza brand’s president, one of his first projects was to upgrade Papa Murphy’s online-ordering capabilities significantly. He knew from experience that the pizza segment’s largest players were adopting digital-ordering technology as a way to grow their share of the business and gain new efficiencies in labor cost.

“I was at Domino&rs

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