Red Robin

Red Robin names Dana Benfield VP of engagement marketing

She will oversee the Red Robin Royalty loyalty program in the newly created position

Red Robin Gourmet Burgers Inc. has promoted Dana Benfield to the newly created position of vice president of engagement marketing, the company said Monday.

Benfield has been with Red Robin since 2002 and previously served as director of loyalty/retention. In the new role, she will oversee the company’s Red Robin Royalty loyalty program, which has about 1.9 million members, as well as social and interactive media, gift cards, licensing and merchandising, and guest relations

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