Quiznos launches new menu and branding

The "Better Than Ever" campaign features improved ingredients, new recipes and a revised look

In its first significant move under new ownership, Quiznos this week launched a new “Better Than Ever” menu and branding campaign to help revitalize the sandwich chain’s positioning.

The goal of the rebranding is to differentiate the sandwich chain with better ingredients and unique flavors, according to the company.

“We’re going after high-quality ingredients, more meat in our sandwiches and unique Quiznos’ recipes, which was really what the

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish