Popeyes redesigns website in digital marketing push

Popeyes redesigns website in digital marketing push

The quick-service chain aims to expand digital engagement with customers

Popeyes Louisiana Kitchen has redesigned its Popeyes.com website as part of an ongoing effort to expand its digital engagement with customers and reinforce its Louisiana brand heritage.

The new website, last redesigned in 2006, now includes links to its YouTube and Pinterest pages, and also has buttons allowing visitors to “like” the company’s Facebook page and follow it on Twitter. The site’s navigation bar also has been

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