PJ’s Coffee focuses on nontraditional growth

PJ’s Coffee focuses on nontraditional growth

The 64-unit chain has begun to expand outside its Louisiana base

PJ’s Coffee of New Orleans is starting to expand beyond its Louisiana roots by emphasizing nontraditional locations.

The 64-unit chain, owned by Covington, La.-based Ballard Brands LLC, added six new units in 2012, an 11-percent increase over 2011, and has added eight new locations this year. The company plans to open 10 more units by year’s end, said Ballard Brands founder Paul Ballard.

“We ventured into casinos, hotels, health care facilities,

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