Pei Wei Asian Diner counts down to Sriracha Chicken debut via social media

Pei Wei Asian Diner counts down to Sriracha Chicken debut via social media

The chain is teasing the Oct. 8 debut of the new item with a four-week digital promotion strategy

Pei Wei Asian Diner has lit the fire under its websites and other digital platforms to create social media sizzle around its Oct. 8 debut of Sriracha Chicken.

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