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Pei Wei Asian Diner counts down to Sriracha Chicken debut via social media
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Pei Wei Asian Diner counts down to Sriracha Chicken debut via social media

The chain is teasing the Oct. 8 debut of the new item with a four-week digital promotion strategy

Pei Wei Asian Diner has lit the fire under its websites and other digital platforms to create social media sizzle around its Oct. 8 debut of Sriracha Chicken.

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TAGS: Quick Service Menu Marketing Food Trends Casual Dining
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