Panera: Marketing, menu drive 3Q sales, profit

Panera: Marketing, menu drive 3Q sales, profit

Panera Bread Co. said Wednesday that its strong third-quarter performance, which included double-digit growth in revenue and earnings, as well as a 5.8-percent jump in same-store sales, was driven by a focus on new marketing initiatives, catering and seasonal menu development.

The St. Louis-based company, which operates or franchises 1,625 restaurants, said its multi-year push to create a marketing function that company had never used before is starting to pay dividends, especia

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