Noodles  Company billboard for real food campaign

Noodles & Company is closing underperforming stores and giving more focus to its new brand platform, which highlights “real food.”

Noodles & Company to close 16 underperforming units

Seven units closed in Texas, more to close in Washington, D.C. area

Noodles & Company said it will close 16 underperforming restaurants before the end of the year to focus resources on brand awareness initiatives, the company said Thursday.

Seven restaurants have closed as of Wednesday in Texas, including six in Austin and one in Lubbock. Of the remaining nine to close later this year, several are in the Washington, D.C. area, said Dave Boennighausen, Noodles & Company’s chief financial officer.

Both Austin and Washington have

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TAGS: Fast Casual
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