Noodles & Co. tests new service format

Noodles & Co. tests new service format

The fast-casual chain is trying out not-quite-full-table service in the evenings at five units

The fast-casual Noodles & Co. pasta chain is testing a new not-quite-full-table service format in the evenings that aims to build dinner sales.

The program, dubbed Noodles PLUS, an acronym for Please Let Us Serve, is currently being tested in five units in Colorado, Maryland and Illinois, and will expand to all locations in North Carolina later this summer, said Jill Preston, Noodles & Co.’s director of corporate communications.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.