Noodles & Co. tests new service format

Noodles & Co. tests new service format

The fast-casual chain is trying out not-quite-full-table service in the evenings at five units

The fast-casual Noodles & Co. pasta chain is testing a new not-quite-full-table service format in the evenings that aims to build dinner sales.

The program, dubbed Noodles PLUS, an acronym for Please Let Us Serve, is currently being tested in five units in Colorado, Maryland and Illinois, and will expand to all locations in North Carolina later this summer, said Jill Preston, Noodles & Co.’s director of corporate communications.

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