Newk's rolls out rebranding initiative

Newk's rolls out rebranding initiative

The fast-casual chain is now known as Newk's Eatery and has a new logo

Fast-casual Newk’s Express Café is morphing into Newk’s Eatery in a rebranding that launched in the first quarter and has emerged full-fledged at a new franchise unit in Plano, Texas.

In addition to the tweaking of the name, the 52-unit chain’s rebranding includes a new logo on signage, printed items and marketing materials, according to the Jackson, Miss.-based company. The change marks the first revamp to the brand’s name and look since the original

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