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New Panera campaign emphasizes values

The new campaign was created by the Chicago-based Cramer-Krasselt agency, which Panera hired last year.

Panera Bread Co. has launched a new “Live Consciously. Eat Deliciously.” marketing campaign that highlights its values and philanthropy while promoting the quality of its food.

The 1,652-unit St. Louis-based bakery-café chain has amped up its marketing budget over the past year, and its latest effort stands as the centerpiece of the push.

The platform, which debuted in February, was created by the Chicago-based Cramer-Krasselt agency, which Panera hire

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