Mother's Day specials boast more than brunch

Mother's Day specials boast more than brunch

Mother’s Day is traditionally one of the highest-volume days of the year for restaurants specializing in upscale brunch, but foodservice brands across all segments see the holiday as a sizeable opportunity to boost traffic and are deploying promotions beyond brunch to attract mothers and families.

New research from online-reservation specialist OpenTable Inc. suggests that while brunch is still the most popular meal on Mother’s Day, marketing opportunities for restaurants

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