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Moe’s Southwest Grill readies first national ad campaign

Two new TV commercials tout the fast-casual chain’s customizable menu

Moe’s Southwest Grill will launch its first national advertising campaign Monday in an effort to increase brand awareness.

“We have a lot of great engagement. [There are] people who know us and love us, but we just need more people to be aware of the brand,” said Moe’s chief marketing officer Paul Macaluso. “The spots themselves are really just about our brand and our brand positioning.”

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