Mimi’s Café expands value positioning

Mimi’s Café expands value positioning

New Mimi’s My Way 1-2-3 offer intends to boost dinner daypart and let customers retain choice

Mimi’s Café is extending its “Value Revolution” positioning with the debut of Mimi’s My Way 1-2-3.

The offer lets customers build a two- or three-course meal consisting of one full-price entrée with soup or salad for an additional $2, or a soup or salad with a Petite Dessert for an additional $3.

Two-course meal options include garden or Caesar salad or a cup of soup: café corn chowder, French onion, roasted tomato and basil bisque, o

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