Millennials

Millennials drive restaurant drink trends

Research from Technomic says the group is having a significant effect on alcoholic beverage sales

By 2018, all the young consumers in the Millennial demographic group will be of legal drinking age, but the cohort already is having a significant effect on alcoholic beverage trends in the restaurant industry, according to new research from Technomic.

The Chicago-based market research firm found in its study, "Special Trends in Adult Beverage (TAB) Report: Millennial Consumer Insights," that Millennials show a greater willingness to explore new drinks, which is drivin

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