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The Melting Pot: 'Be the Boss' boosts traffic, image

The brand is already feeling the impact of its Dec. 9 appearance on the A&E TV show

The Melting Pot officials say that the brand's recent participation in a new TV show on A&E, titled “Be The Boss,” provided a social media and image boost for the brand.

Although it’s too early to measure its economic impact, reactions to the show, which aired on Dec. 9, have been extremely positive from both guests and franchisees, said Bob Johnston, chief executive at Front Burner Brands, The Melting Pot’s parent company.


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