The Melt adds breakfast service, accelerates growth

The Melt adds breakfast service, accelerates growth

The Melt soup-and-grilled cheese concept on Thursday said it would add breakfast service to most of its locations starting next week.

The announcement comes as the fast-casual chain plans to ratchet up growth significantly — mostly focused on California — with the addition of another 15 to 17 units, according to Paul Coletta, the The Melt's chief marketing officer.

Founded by Flip Video founder Jonathan Kaplan, The Melt has currently has four locations

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