McDonald's tests variations on Quarter Pounder, McMuffin

McDonald's tests variations on Quarter Pounder, McMuffin

Innovating off signature sandwiches could help brand balance sales mix, drive traffic, says marketing expert

The operative strategies emanating from McDonald’s Corp. headquarters in response to October’s disappointing sales trends have been everyday value and premium new menu items, and some products currently in test market may satisfy the company’s need for both.

This week, McDonald’s restaurants in Northern California began testing three new varieties of Quarter Pounders, while a McMuffin made with egg whites, which the chain had hinted about in September,

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