McDonald's to focus on traffic, market share after weak 3Q results

McDonald's to focus on traffic, market share after weak 3Q results

Company to amplify product pipeline and strengthen value proposition

Addressing disappointing results for the Sept. 30-ended third quarter, McDonald’s Corp. chief executive Don Thompson said Friday that few people would have expected the global economy to remain so fragile four years after the financial crisis started and noted that McDonald’s must manage the “new normal” by growing traffic and market share.

Foreign-currency translation and skittish consumer confidence around the world negatively affected McDonald’s third-

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