Leveraging healthful menu offerings

Leveraging healthful menu offerings

Healthfulness could be a hard sell for restaurants without proper marketing

Consumers love pizza, and many of them want to eat more healthfully, yet drawing a straight line between the two trends is trickier than restaurant brands might think, according to four-unit Power Pizzeria.

EJ Martinez, the brand’s founder and chief executive, said healthfulness is not necessarily a hard sell for his South Florida startup. However, he added, to truly leverage the power of a healthful offering as a restaurant’s differentiator, brands need to carefully

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