La Madeleine adds new breakfast items, WiFi

Chain aims to ‘further serve guests’ during morning daypart, president and COO says

La Madeleine Country French Café rolled out breakfast to its restaurants this month and began introducing free WiFi access in units.

The 60-unit Dallas-based casual-dining chain has expanded its breakfast menu in the process. Some of the new items will be offered at the brand’s first licensed non-traditional unit set to open Saturday in Phoenix Sky Harbor International Airport in Phoenix, Ariz.

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