Krispy Kreme: Single-day promotions boost traffic, sales

Krispy Kreme: Single-day promotions boost traffic, sales

Traffic bumps from one-day events have longer-lasting effects on same-store sales

Krispy Kreme Donuts Inc. reported Monday that company-owned same-store sales for the third quarter increased 6.8 percent year over year, marking the sweets and coffee company’s 16th consecutive quarter of positive same-store sales.

The overall same-store sales increases at Winston-Salem, N.C.-based Krispy Kreme were driven by increased customer foot traffic, said president and chief executive James Morgan.

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