Kids' meals sales continue to decline

Kids' meals sales continue to decline

Research from NPD Group says many factors, including economic pressure, are contributing to the drop

Economic pressures, government regulations and more discerning palates among children continue to cut into sales of kids’ meals in the restaurant industry, according to new research from consumer market research firm The NPD Group.

For the year ended December 2011, restaurant visits that included the purchase of a kids’ meal with a toy declined 6 percent compared with the previous year. Orders of regular kids’ menus also fell 1 percent for that period, and visits incl

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